By Shop Club60K+ followers · 30,000+ orders shipped · 5.0★ Premier Shop on Whatnot
The Shop Club Playbook

Fill your room.
Sell with confidence.
Ship like a pro.

The exact system behind 30,000+ live auction sales — the sourcing, the show, the scripts, and the shipping — built by a full-time Whatnot business, not a YouTuber who's never run a live show.

Enroll Now — $999 $1,299

One-time payment · Instant access · Self-paced

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Meet your instructor

The person teaching you runs this every single day.

60,000+
Followers
30,000+
Orders Shipped
5.0 ★
Premier Rating
Full-Time
Live Auction Business

We don't just teach live auction selling — we run one, every day, across electronics and food/snack categories.

You know live auction selling works.
You just can't get it to work for you yet.

  • You go live and nobody shows up.
  • You're guessing at pricing, pacing, and what to say when there's silence.
  • Your packaging looks amateur — or worse, arrives damaged.
  • You're one policy violation away from a strike you don't understand.
  • You're spending hours live for sales that don't cover your time.
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Split-screen: quiet room vs. bids flying · optional

From where you are to where this takes you

Where you are
  • Empty rooms, dead air
  • Guessing your way through a show
  • DIY setup that looks amateur
  • Packaging complaints and returns
  • Anxious about getting banned
Where this takes you
  • A consistent audience that shows up every time you go live
  • A repeatable format, scripts, and pacing that keep buyers bidding
  • Professional production — lighting, sound, camera — on a real budget
  • Packing procedures that protect your rating and your margin
  • Selling inside the rules, profitably, without walking on eggshells
Find yourself here

Who this is for

01
Starting from zero

You haven't gone live yet — or you have, to an empty room. You want a real plan, not trial and error.

02
Already selling, ready to level up

You've made sales, but you're leaving money and momentum on the table. You want to fix what's holding you back.

03
Building a brand, not a hobby

You have inventory and ambition. You want a system that scales past “side hustle.”

What's inside

13 modules. 150+ hours. Start to finish.

What the format actually is, and why it beats static listings.
Included with every module
  • Full instructional video library (150+ hours)
  • Complete PDF guides & playbooks
  • Show scripts & overlays
  • Sourcing spreadsheet
  • Curated reading list
  • Private community access
  • Lifetime access

Taught by people who do this full-time —not people who talk about it.

Shop Club is a Premier Shop on Whatnot with 60,000+ followers, 30,000+ orders shipped, and a 5.0★ rating across electronics and snack/food categories. We've been invited to co-host events with Whatnot directly. Every module in this course comes from what we actually do to run a full-time live auction business — not repackaged theory.

Shop Club crew at the Whatnot booth on the expo floor
Founders posing with Sasquatch at the Jack Link's booth
Host laughing with a co-host during a live show
Willy Wonka themed live show with chocolate bar trays
Co-founder posing with an alien at Alien Fresh Jerky
Live auction broadcast screens at the Whatnot booth
Trusted by emerging brands

We work directly with brands.

Real founders. Real live shows. This is what the work actually looks like when a CPG brand launches with Shop Club on Whatnot.

Videos autoplay muted — tap any clip to hear the room.

Bonuses
Standard · Ongoing
Monthly Live Group Q&A

Get your questions answered live, every month, by the Shop Club team. Bring your room, your numbers, your setup — get real feedback.

Fast-action · Enroll this month
Extended live Q&A session

Enroll before July 31 and get an extra, extended live Q&A session exclusive to this month's students. This bonus resets — miss it, and you'll wait for the next cohort.

30 days left this month

Students building their own rooms right now.

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[Student Name] — “[One-line result quote]”
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[Student Name] — “[One-line result quote]”

Get the full system today.

$1,299$999
One-time payment · Lifetime access
  • Full instructional video library (150+ hours)
  • Complete PDF guides & playbooks
  • Show scripts & overlays
  • Sourcing spreadsheet
  • Curated reading list
  • Private community access
  • Lifetime access
All sales are final — see FAQ.

Frequently asked questions

No. The course is built to take you from zero — no room, no audience, no setup — through to running a live show that converts.

Stop guessing. Start selling.

30,000+ orders. 5.0★. A full-time business built live, on camera, in real rooms. Get the exact system for $999 today.